This is a press release which we just received, we are stunned, surprised and sugarcubed! :

"Nearly 20 years ago The Sugarcubes put out on their own label Smekkleysa SM, their first single Birthday. This release was the start to the splendid career of The Sugarcubes, and impressive releases of Icelandic artists in Iceland and abroad alike. These first steps made by The Sugarcubes have made and everlasting impact and influence on the Icelandic export of music.

It is therefor with unbound joy we announce the 20th anniversary concert of Birthday and The Sugarcubes in Reykjavik on the 17th of November. The Sugarcubes will take to the stage for the first time in 14 years.

All profit from the concert, with the support of FL Group, goes back into Smekkleysa SM who will continue to work on a non-profit basis for the future betterment of Icelandic music and artists.

World domination or death! yes thank you!"

Please take note:

Regular ticket sale in Iceland will be announce very soon with the tickets going on sale through a local online site.

If you are interested to travel to Iceland to see the concert you will be able to buy a travel package from Icelandair, which will include airline ticket and the concert ticket. Hotel will be optional. All of Icelandair regional offices are putting up special pages for this reason. Please go to www.icelandair.net and choose your closest office of Icelandair. They are open now, ofcourse it is the Internet! :)