“Religion…is a belief structure that helps people make sense of the world.”
Björk has stated several times that she isn’t much for religion. Nonetheless, a certain religion is practised on the Volta tour.
This is the religion of Macintosh worship.
I’m a Windows user and I have been made fun of again and again, from the beginning of the tour, just because I don’t worship Steve Jobs.
They have almost succeeded in brainwashing me.
THEY. The Mac Converts!
“Umberto Eco, the Italian semiologist, once famously compared Macs and PCs to the two main branches of the Christian faith: Catholics and Protestants.
“The Mac is Catholic, he wrote in his back-page column of the Italian news weekly, Espresso, in September 1994. It is “cheerful, friendly, conciliatory, it tells the faithful how they must proceed step by step to reach — if not the Kingdom of Heaven — the moment in which their document is printed.”
“The Windows PC, on the other hand, is Protestant. It demands “difficult personal decisions, imposes a subtle hermeneutics upon the user, and takes for granted the idea that not all can reach salvation. To make the system work you need to interpret the program yourself: A long way from the baroque community of revelers, the user is closed within the loneliness of his own inner torment.”
“Eco was joking, but, as some experts have noted, the Mac community does in fact resemble a religion. As do Mac users themselves.”
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